Nike iD Studio

The Nike iD studio has arrived at Nike Town London, giving you the chance to really make your mark on your Nike gear. With a unique customisable programme that allows you to design and decorate your Nike footwear, the Nike iD studio is a premium service that could really make your trainers stand out from the crowd.

An original concept first launched online, the experience can now be had in the flesh with the Nike iD studio London. Set over two floors the special design studio is the first stopping off point for those that want to make a statement with their own personalised trainers. Choose from 54 different styles and hundreds of colour and materials to make your trainers the ultimate in Nike footwear.

Start off the Nike iD Studio process with a stop at the iD Bar where four computer terminals will help you make your selection. Get assistance from one of the qualified Design Consultants, buy Nike iD Exclusives that have already been souped up or book an appointment with the Nike iD studio itself.

Located on the second floor of Nike Town London, the design studio is the place where all your trainer dreams can come true. Service is by appointment only and hosted by the head concierge, Q, you can relax, safe in the knowledge that here is where your Nikes will be transformed into the ultimate customised trainers. Q and her team of Design Consultants will facilitate customers designs on one of five exclusive Nike iD studio styles including the Classic BW, Dunk and Air Max 90, using their own creative skills and abilities in a 45 minute consultation.

And if designing your own sounds like just too much trouble, then you can always pick up a pair of limited off the shelf Nike iD exclusives. Ready designed and ready to go, these trainers bursting with just as much attitude as the ones you can design yourself.

Each one of the Design Consultants on hand to help is one of the most cutting edge and creative individuals in the city. They have been handpicked from all over London and include graffiti artists, musicians and sneaker freaks, who have all undergone a training programme under the guidance of Dave White, the master of sneaker art. Making a seriously exclusive facility available on the high street the Nike iD studio at Nike Town London will bring the art of customising trainers to everyone with a flair for creativity or who wishes to express their individuality through their Nike wear.

For more information on the Nike iD studio London service, or to register for a consultation at Nike Town, visit the official website below or phone 0207 612 0990.

Nike iD Website

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